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Oldsmobile Hurst/Olds: The Golden Age of Muscle

The Birth of the Oldsmobile Hurst/Olds

Delving into the world of high-performance muscle cars, we find the iconic Oldsmobile Hurst/Olds. Created during what many consider the golden age of muscle cars, the Hurst/Olds is a symbol of power and style. The vehicle was born from a collaboration between Oldsmobile and the Hurst Performance Research Corporation in the late 1960s and early 1970s. The partnership created a car that not only looked impressive but delivered on performance.

At the heart of the Hurst/Olds was the Oldsmobile Rocket V8 engine. This engine, a mainstay of Oldsmobile vehicles, was modified to provide increased horsepower. The engine modifications included changes to the carburetor and the exhaust system, increasing the overall power output. The result was an engine that could deliver impressive performance on the street and the track.

The Oldsmobile Hurst/Olds wasn’t just about engine power, however. The vehicle was also designed with style in mind. The distinctive Hurst/Olds paint job, with its white body and contrasting black stripes, made the car stand out on the road. The addition of a rear spoiler and unique “Hurst/Olds” badging further distinguished the car from other Oldsmobile vehicles.

Performance and Power

The Oldsmobile Hurst/Olds was a true performer. The car was a regular at drag racing events, where it showcased its power and speed. The Rocket V8 engine was a powerhouse, delivering impressive torque and horsepower. The engine was paired with a Hurst-shifted 3-speed manual transmission, providing the driver with precise control over the vehicle’s performance. The Hurst/Olds was noted for its quick acceleration, with the car capable of reaching 60 miles per hour in just over 5 seconds.

One of the key components of the Hurst/Olds’s performance was the Hurst Dual/Gate Shifter. This shifter, also known as the “His and Hers” shifter, allowed the driver to choose between manual and automatic shifting. The Dual/Gate Shifter was noted for its smooth operation, making it a favorite among performance car enthusiasts.

The Legacy of the Hurst/Olds

The impact of the Oldsmobile Hurst/Olds on the muscle car scene cannot be understated. The car’s combination of power, style, and innovative features made it a standout in a crowded field of high-performance vehicles. The Hurst/Olds set the bar for what a muscle car could be, influencing the design and performance of future vehicles.

Today, the Hurst/Olds remains a coveted vehicle among car collectors and enthusiasts. The car’s distinctive look, powerful performance, and storied history make it a prized possession. While the Oldsmobile brand may no longer exist, the legacy of the Hurst/Olds lives on.

Technical Specs and Features

The technical specifications of the Oldsmobile Hurst/Olds are a testament to its performance prowess. The car featured a modified 455 cubic inch Rocket V8 engine, which delivered a whopping 380 horsepower and 500 lb-ft of torque. This power was transferred to the rear wheels through a Hurst-shifted 3-speed manual transmission.

The Hurst/Olds wasn’t just about power, though. The car also featured a number of high-end features that set it apart from other muscle cars of the era. These included power steering, power brakes, and a dual exhaust system. Additionally, the car was equipped with a unique “Hurst T-Handle” shifter, providing the driver with improved control over the vehicle’s performance.

Design and Styling

The design of the Oldsmobile Hurst/Olds was as distinctive as its performance. The car featured a sleek, aerodynamic body, accented by bold black stripes on a white paint job. The rear spoiler and “Hurst/Olds” badging added to the car’s aggressive look.

Inside, the Hurst/Olds offered a comfortable and stylish interior. The car featured bucket seats, a center console, and a sport steering wheel. The interior was finished in black vinyl, adding to the car’s sleek look. The “Hurst/Olds” badging was also present inside the car, reminding passengers of the vehicle’s high-performance pedigree.

Hurst/Olds in the Media

The Oldsmobile Hurst/Olds has made numerous appearances in popular culture. The car has been featured in films, television shows, and music videos, showcasing its distinctive look and powerful performance. The Hurst/Olds’s appearances in the media have helped to cement its status as a classic muscle car.

One of the most notable appearances of the Hurst/Olds was in the film “Two-Lane Blacktop”. In this cult classic, the car is driven by a character known as “The Driver”, played by James Taylor. The film showcases the car’s speed and power, further solidifying its place in muscle car history.

The End of an Era

The production of the Oldsmobile Hurst/Olds ended in the mid-1970s, marking the end of a truly iconic muscle car. Despite its relatively short production run, the Hurst/Olds made a lasting impact on the automotive world. The car’s combination of power, style, and innovation set a new standard for performance vehicles.

Today, the Hurst/Olds is a sought-after vehicle among car collectors and enthusiasts. Despite the end of production, the legacy of the Hurst/Olds continues to live on. The car’s distinctive look, powerful performance, and place in muscle car history make it a true classic.


The Oldsmobile Hurst/Olds is a testament to the golden age of muscle cars. The car’s powerful performance, distinctive look, and innovative features set it apart from other vehicles of the era. Despite its relatively short production run, the Hurst/Olds left a lasting legacy that continues to resonate with car enthusiasts today.

The Hurst/Olds represents a time when power and style were paramount in automotive design. The car’s combination of a high-performance engine, sleek bodywork, and innovative features set a new standard for what a muscle car could be. Today, the Hurst/Olds remains a symbol of the golden age of muscle, a testament to a time when cars were built for power and performance.